Marketing in a Social Environment

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Marketing is Moving a Message to the Masses

We cannot talk about marketing today without discussing the importance of social media marketing to your overall marketing strategy. There are may benefits to having a strong social media strategy, but the #1 benefit is the low cost of this platform. I am sure you use Facebook, probably every day. Even more so, probably more than once per day, ever day of the week. If you, a prospective consumer, are on Facebook, Twitter, LinkedIn, Pinterest and a plethora of other social network sites, then you can now start to see how to use this low cost marketing outlet for your own business.

What is social media?

Social media is simply a term that has been coined over the last 10 years to mean a gathering of people on a website through chats, posts, shares and likes. Facebook has over 1.6 billion registered users and many registered and active users report using Facebook first thing in the morning. With this data at your fingertips, you can now start to apply the lessons in previous blogs, to your overall marketing strategy.

How can I build brand awareness with social media?

Your personality brand, as discussed in previous blog posts, represents who you are inside. It is a natural base for the expansion of your corporate brand so let’s start with your persona as others see it so you can create a winning social strategy right now. The way people see you is the way they see you for a very long time, so make it right.

#1 It’s always a good idea to make your profile picture across social networks, look professional but look like your personal brand. It’s a bd idea to have a picture of your pet or no profile picture at all. When you begin to market your buziness, your prospects are going to check you out left and right. So, have a good smile, and a clear picture for your profile picture.

#2 Keep your message consistent across the social platforms, but don’t over post. It’s so easy to over do it when posting to social media, and this may or may not be true, but keeping your message consistent across all platforms is key. If your message, for example, is on domestic violence awareness and a blog you have just started, you want to focus 90% of your time with marketing that is low-key but marketing still. If you offer a coaching service for $5000 and you are wanting to attract leads and close them on a contract, then you focus your message squarely on “why” your market needs your service, creating 4 posts of value and 1 post of sales.

#3 Try very hard to keep your personal thoughts on politics and contraversial items to a minimun, although we understand this is not easy to do. You want to maximize your marketing so you attract paying clients who want to get you. If you are going on about your disappointment in the world around you, you may attract only persons who are disappointed in the world. Map your positive course and walk toward it every day in grace.

Takeaway Tip: Social Media is practically a free marketing resource. You need the graphic collateral and sample posts to get started so – get started. Map out how you will fashion your posts, write a few samples and create a strategy.

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