The Importance of a SSL Certificate for Business Websites

Why use SSL with your business website?

Security is not a new term but is one that we must now begin to really take seriously. For business owners with websites, having information that comes in and goes out – being protected is key to long term business success and to avoiding crashes and hacking, or release of critical information. Showing your customers that you site is secure can be visualized by the graphic below.

What is an SSL Certificate? 

An SSL certificate serves as an electronic “passport.” It establishes the website’s authenticity and credibility and enables the browser and Web server to build a secure, encrypted connection. Without an SSL Certificate in place, your website information may be subjected to information leakage, cyber attack or hacking.

Credibility is established by checking the digital certificate, which includes:

  • The Certificate holder’s name (individual or company)
  • The Certificate’s serial number and expiration date
  • A copy of the Certificate holder’s “public” cryptographic key
  • The digital signature of the Certificate-issuing authority
  • Extended SSL Certificates give the site visitor an additional visual cue, displaying the Certificate holder’s name against a distinctive green background in the visitor’s

What does an SSL protect from when generally used? 

For websites using Payment processing features, an SSL will help to prevent any private or personal information from leaking to other computers. It also encrypts all information coming in and going out. It’s just a much safer choice than not choosing to add an SSL certificate to your website hosting package.

If you are new to this concept or would like more information, please click here to see all of your SSL options. 

 

 

Videography is Powerful

Many of you (including myself) have been encouraged by Bishop Jakes, Pastor Joel Osteen, Joyce Myers, John Maxwell, Dr. Winston (just to name a few) videos! Although we aren’t physically there with them, their videos have impacted us. Imagine the many lives you can empower with a video? Videography is powerful! I highly recommend it for your small business, ministry and especially a larger corporation. There are many ways to use videos, just to name a few:

  • DVDS
  • Digital Download
  • Youtube Channel
  • Livestream
  • Website Tutorials or Introductions
  • Online Classes
  • Webinars

Again, just to name a few. There are other creative ways to use videos and to increase income for you and your team. Let me share with you that, the attention span is 8 seconds according to The New York Times. Why not capture attention with an eye-catchy and professional video.

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~Bernice Loman

Snapchat Geo Filters-Another way to brand

If you are having an upcoming event, have a ministry or business, having a snapchat geo-filter is the way to go! There are “more than 100 million active Snapchat users” so imagine how important it will be to have your name, logo or trademark exposed to over 100 million customers! It’s even more fun at an event! Why not brand your event and have everyone log on Snapchat at your event, take a photo with YOUR FILTER (your brand) and share it with their friends! How cool is that?!!!

“If you target the right locations, your geofilter will interact with highly qualified potential customers — and everyone they know on Snapchat.” For Geofilters, it’s best to submit per day. So if you have a two days event, it’s best to order for two days at once. The filter will last on Snapchat for 24 hours.

Here’s the Graphic Guidelines:

  • Do not use logos or trademarks you don’t own or have authorization to use.
  • No photographs of people.
  • No phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames, or personal information.
  • No hashtags.
  • No lotteries.
  • No more than two lines of non-stylized text.
  • No drug-related content.
  • Be creative and make it visually compelling. Make something that Snapchat users will want to send to their friends.
  • Geofilters are about sharing a location, event, fun effect, or idea and should be something that Snapchat users will want to send to their friends.
  • Don’t cover up too much of the screen.
  • Make sure it’s relevant to the location.
  • Social platform logos are not permitted.
  • Any personal or business Geofilter with political content must include “Geofilter paid for by [insert name of purchaser]” in 40 pixel height and with a shadow background on that text. Examples of political content include political issue advocacy, or promotion of certain political parties and candidates.

No need to worry about creating, Loman Creative Services creates!

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Streamlining Time for Busy Entrepreneurs

Three Easy Steps to Streamline Time-Management for Businesses

Are you a busy entrepreneur and find that you take on more tasks, run out of time, miss appointments and lose clients because your business needs help maximizing time? You are not alone. There are many ways to start improving the task of managing and monetizing time. Certainly, this is one of the major undertakings of a successful business.

There are only 24 hours in 1 day and some of the time you have to sleep.

Entrepreneurs and small business owners start out eagerly with anticipation of doing everything. One of the first business skills that falls by the wayside is time-management. Let’s explore some ways a small business owner or eager entrepreneur can begin to improve and maximize the hours in a day.

First, learn quickly how to calendar and to remind yourself of appointments. Having notifications going off across your devices reminds you of appointments. While taking phone calls and having phone time are two of the main areas in business, there are other tasks that involve time. For setting appointments, make sure you give yourself a 30 minute cushion before and after phone calls so you can create a good phone strategy. Create your appointments based on importance. For example, you may want to allot an hour to someone whom you are trying to close on your big ticket item, while allowing phone calls for conversational purposes to go only 15 minutes or so.

Secondly, if you are in the service business, keep a close eye on the time you spend chatting on social media including answer messages unrelated to income generation for your business. Time-management for business is very important to the bottom line. If someone pops in on your messaging program and asks questions that are pertaining to the work you do, stop and take 2 minutes or more before you respond. The reason is that valuable business information can be given away for free during this type of time consuming exchange. Learn how to engage, offer and close a conversation on social media that impends upon your time.

Finally, remember to schedule time for your self-care. Without you, there is no business. Running a small business can be overwhelming to your spirit and your health. Stop during every day for at least 30 minutes and just be with yourself in prayer and silence. This is so good for you and the success of your business.  

Indeed, time-management is one of the most important skills needed in a business. There are many websites that offer tools to streamline your time. Check them out. Maybe one or more of them are right for your business needs. Time is money.

Stay organized with an Online Calendar

 

Business Expansion for Entrepreneurs and Small Business

It’s time to Expand. Now what?

When we ask you what your plans are for business expansion, what answers come to mind? In today’s busy economy, small or micro businesses often find the need to expand, happen rather quickly in the business cycle. Expanding can mean many things from moving out of the dining room office, into an actual office space. Or, it can mean adding a satellite office to your already successful business.

Expanding your business is something that should be in your current business model, even if the exact plan of expansion is not yet known. The point is that if you have a business, you want it to grow. Isn’t this right?

There are a few things you must ask yourself when thinking about expanding your business.

  • What are the financial costs associated with expansion? When you decide what, the financial costs are, you will have a better footing in deciding what type of expansion is needed. However, if the financial situation is grim, then you may want to reconsider the expansion. All expansion has an equal cost associated with it. A clear review of where your business is and where it wants to go, will assist you with this question.
  • What are the immediate benefits of expansion, vs. the potential cost or loss associated with not expanding? You may see immediate benefits such as a better location generating more walk-in clients, or having peace of mind when a virtual assistant is handling many tasks for you through outsourcing. In attempting to convince yourself
    “not” to expand you will want to explore the potential costs of not expanding. Get clear on your whys.
  • What personal changes will I need to make if the expansion progresses? While this may sound like a bizarre question, it is very relevant. If you are accustomed to staying home with your baby all day, for example, expanding and going to an office every day may be harder than it seems. If you expand out and hire help, you will be stretched in ensuring they get the best training. Asking yourself what personal challenges will arrive is just smart care.

Most young businesses start out in their living room or garage. Just look at Apple and Microsoft. Both companies started in a garage. Expansion had to occur. Expansion happened and it happened quickly. In this changing market, the needs of your target market are also changing. Be there for the expansion when the time arise.

Here are 5 ideas for expanding your online only business. These 5 tips will assist you in deciding on or waiting on expansion.

  1. Go to Our Online Store and see that you can build an online store for as low as $25/month.
  2. Create a new website and buy a new domain for the purpose of testing the market for your expansion.
  3. Hit “Shark Tank” and apply to be on the show. You never know when your idea is the best one ever.
  4. Consider using Email Marketing to grow clientele and keep your customers inform of sales
  5. Finally create an idea map of programs, products or services you can develop up, or change so they can create cash flow for your business.

Deciding to expand is a natural and perfectly accepted need among business owners. You must expand to continue to grow, just choose carefully, when this expansion will occur.

 

 

 

The Greatest Benefits of Email Marketing

Making the Most out of Email Marketing

Don’t stop or stall your email marketing campaign just because you don’t get fast results. It is so important that you understand the basics of email marketing and why the top online business have a high impact marketing campaign in all they do. One of the best ways you can see the power of email marketing is to open your own email and pick the one email that stands out to you. The company that sends out the email to you, is marketing the correct way. They are reaching you, you are opening your email and you enjoy receiving the email. You may encounter doubts and create a million reasons to stop, stall or otherwise ignore email marketing. 

Social media has replaced email marketing for many businesses, but those businesses who stay afloat and thrive, keep up with their customers via email. If you are planning on opening a storefront online, email marketing is important because you can keep up with your clients via email, giving them customer specific sales and specials. If you are a coach, for example, and you run a service business, having an email campaign that gives a steady stream of inspiration to your prospects, can lead them to hire you to coach them.

Email marketing allows you to create and build up what is called a “Sales Funnel”. The funnel is where you divert your prospects and leads. If you have a sales page for a website then you focus the words, graphics and action options toward selling your product. Then, if you don’t close a sale, your prospects still are asked in several manners, to sign up to receive updates form you. This is called “Opting In” and they are then inside of your funnel. From inside of your funnel, they are able to receive hand-crafted messages from you, in their email inbox.

The more emails that go out and are read, the more likely your business is to convert the email to a close or a sale. The email messages will be written in a way to convince the prospect to take action. I have seen many successful email campaigns that make clicking, irresistable. Many professionals still rely only on email to get information, and are slower to embrace social media as a way of marketing. So, to understand your business, understand that email marketing must be written into the flow of your business model from the beginning for your business to reap the benefits of a successful email campaign.

Email Marketing Here

Marketing in a Social Environment

Marketing is Moving a Message to the Masses

We cannot talk about marketing today without discussing the importance of social media marketing to your overall marketing strategy. There are may benefits to having a strong social media strategy, but the #1 benefit is the low cost of this platform. I am sure you use Facebook, probably every day. Even more so, probably more than once per day, ever day of the week. If you, a prospective consumer, are on Facebook, Twitter, LinkedIn, Pinterest and a plethora of other social network sites, then you can now start to see how to use this low cost marketing outlet for your own business.

What is social media?

Social media is simply a term that has been coined over the last 10 years to mean a gathering of people on a website through chats, posts, shares and likes. Facebook has over 1.6 billion registered users and many registered and active users report using Facebook first thing in the morning. With this data at your fingertips, you can now start to apply the lessons in previous blogs, to your overall marketing strategy.

How can I build brand awareness with social media?

Your personality brand, as discussed in previous blog posts, represents who you are inside. It is a natural base for the expansion of your corporate brand so let’s start with your persona as others see it so you can create a winning social strategy right now. The way people see you is the way they see you for a very long time, so make it right.

#1 It’s always a good idea to make your profile picture across social networks, look professional but look like your personal brand. It’s a bd idea to have a picture of your pet or no profile picture at all. When you begin to market your buziness, your prospects are going to check you out left and right. So, have a good smile, and a clear picture for your profile picture.

#2 Keep your message consistent across the social platforms, but don’t over post. It’s so easy to over do it when posting to social media, and this may or may not be true, but keeping your message consistent across all platforms is key. If your message, for example, is on domestic violence awareness and a blog you have just started, you want to focus 90% of your time with marketing that is low-key but marketing still. If you offer a coaching service for $5000 and you are wanting to attract leads and close them on a contract, then you focus your message squarely on “why” your market needs your service, creating 4 posts of value and 1 post of sales.

#3 Try very hard to keep your personal thoughts on politics and contraversial items to a minimun, although we understand this is not easy to do. You want to maximize your marketing so you attract paying clients who want to get you. If you are going on about your disappointment in the world around you, you may attract only persons who are disappointed in the world. Map your positive course and walk toward it every day in grace.

Takeaway Tip: Social Media is practically a free marketing resource. You need the graphic collateral and sample posts to get started so – get started. Map out how you will fashion your posts, write a few samples and create a strategy.

Sales is a Neccessity not a Fringe Benefit

Sales are the Life Blood of your Business

When you are starting a business or are building an already established business, sales are simply a neccessity and not a fringe benefit. In this post we are going to talk about some tools that can help you track your sales quickly and monitor them easily. With every business aspect there are good and bad situations. For example, while you want to keep up with the sales you make by selling products, programs or services, you also want to mitigate chargebacks and refunds, and analyze setbacks and business killers.

We offer to you here, 3 simple strategies for maximizing the process of sales in your company, small or large. Follow these instructions for understanding business, and you will reap instant rewards.

#1 What products, services, programs or benefits do you provide in exchange for money? To sell a product you must have one to sell. Developing your product line up will require some work on your part but it will be worth it in the end. Create a very basic MS Excel spreadsheet with your product names, product id., sales price, discounts (if any) and life-cycle. The clearer you can be on what products you sell, how much they will cost the consumer and your profit on sale, the easier you will make it from January to December with a positive outlook.

#2 What payment processor will you use to collect money? Paypal is the obvious choice for many entrepreneurs who collect money online, but Paypal has a processing fee. Try it out and see if Paypal provides everything your business needs. Square is another company that processes online payments, and offers hardware (a swiper) for you to collect credit and debit card payments at local events. There is one major downfal with square in that you cannot create payment or donation buttons as you can with Paypal.

#3 Maximize your Facebook so you an close sells right from your Facebook page. Many of Facebook’s new offerings are still in beta testing but for the most part, provide a method of selling right from a Facebook page. Using this method gives your business layers of options for sales. Sales are the “Life Blood” of your business so enlist and delegate if it is feasible and within your budget.

Tony Robbins, motivational speaker, says that a good sales representative will have compassion, a pleasant personality and the ability to use ego-level energy to get the yeses in the face of the nos.

Also, having an online store to increase sales is vital. Make sure you make money while you sleep and service your clients at anytime and place. Learn More Here

WordPress.com vs WordPress on a Host

What is the different in WordPress.com and a Hosted WordPress Blog

WordPress is a blog based platform that has evolved over the years. The ability to add quality content in many formats is one of the high points of having WordPress but many people get confused about what the difference is between WordPress.com and a blog hosted on a third party server. We will look at the difference so you have a good understanding of which one to choose for your business.

First of all WordPress.com starts out free, and limited in the ability to customize the base template or “Theme”. The theme forms the shell or skin of your website. This limitation may bother you as an entrepeneur because of its limited ability to alter the elements. Contrary to the limitations of a Wordrpess.com site, when you buy hosting and a domain name, then install the WordPress software you have plenty of creative options with your blog. Using WordPress on a server requires you to buy hosting and a domain name, whereas a WordPress.com website can use a sub-domain or an extension of a domain name like “mybiz.wordpress.com”.

Some of the similarities in the two are (a) The ability to create and write blogs (b) The ability to add plugins (although the WordPress.com is limited) and (c) The ability to assign tags and categories to your blog posts. These similarities seem close to each other from the outset but there are more differences than similaries.

SEO or “Search Engine Optimization” was mentioned in an earlier blog. WordPress.org – is the serving station for a hosted website and provides the following: (a) The ability to add customized or corporate branded speciality themes, (b) connects with your domain name effortlessly and (c) allows you to create a robust website that does not resemble a blog. Your website looks just like a professional website, that also is a blog.

WordPress is the way to go no matter which version you choose. It is easy for the end user with little or no experience in website design, and no or little knowledge of how to create a website. WordPress websites enjoy natural and organic results on search engines such as Google because they have a very robust set of tagging and category options. Keep up with your writing and article creation using your blog, and you are well on your way to having loads of value content for your prospects.

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Keeping your Website Current to Keep your Leads Coming

Don’t Fall Behind to Stay Ahead

Having a website, as you know, is the first step in a successful business. Buying a website, the design service, setting up wordpress and working on SEO goals cannot end when the design work is complete. In fact, keeping your website current is as important as building it to begin with. Your brand may change, your outlook may change, and certainly your product offering may change.

Most importantly, sometimes in website design, everything changes. We recommend you consider how and when you will update your WordPress, how often will you purge old content, and how often will you create brand new website copy. When you can see that your business changes quickly, you will feel eager to keeping your website current. Knowing which plugins to use, how to word your sales copy so people buy your product and keeping a current email marketing funnel active all require maintenance.

When you have a high-quality website on WordPress, hosted with a reputible hosting service, you have lots of options for keeping current. The plugins need to be updated so they continue to work with the current version of your WordPress install. WordPress.org itself needs to be updated periodically, and a quality check on the succeess of your optimization platform needs to be conducted to ensure your website is doing what it needs to do. Your ultimate goal is for the website to sell products on its own, right?

 

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