Videography is Powerful

Many of you (including myself) have been encouraged by Bishop Jakes, Pastor Joel Osteen, Joyce Myers, John Maxwell, Dr. Winston (just to name a few) videos! Although we aren’t physically there with them, their videos have impacted us. Imagine the many lives you can empower with a video? Videography is powerful! I highly recommend it for your small business, ministry and especially a larger corporation. There are many ways to use videos, just to name a few:

  • DVDS
  • Digital Download
  • Youtube Channel
  • Livestream
  • Website Tutorials or Introductions
  • Online Classes
  • Webinars

Again, just to name a few. There are other creative ways to use videos and to increase income for you and your team. Let me share with you that, the attention span is 8 seconds according to The New York Times. Why not capture attention with an eye-catchy and professional video.

See Video Prices

~Bernice Loman

Sales is a Neccessity not a Fringe Benefit

Sales are the Life Blood of your Business

When you are starting a business or are building an already established business, sales are simply a neccessity and not a fringe benefit. In this post we are going to talk about some tools that can help you track your sales quickly and monitor them easily. With every business aspect there are good and bad situations. For example, while you want to keep up with the sales you make by selling products, programs or services, you also want to mitigate chargebacks and refunds, and analyze setbacks and business killers.

We offer to you here, 3 simple strategies for maximizing the process of sales in your company, small or large. Follow these instructions for understanding business, and you will reap instant rewards.

#1 What products, services, programs or benefits do you provide in exchange for money? To sell a product you must have one to sell. Developing your product line up will require some work on your part but it will be worth it in the end. Create a very basic MS Excel spreadsheet with your product names, product id., sales price, discounts (if any) and life-cycle. The clearer you can be on what products you sell, how much they will cost the consumer and your profit on sale, the easier you will make it from January to December with a positive outlook.

#2 What payment processor will you use to collect money? Paypal is the obvious choice for many entrepreneurs who collect money online, but Paypal has a processing fee. Try it out and see if Paypal provides everything your business needs. Square is another company that processes online payments, and offers hardware (a swiper) for you to collect credit and debit card payments at local events. There is one major downfal with square in that you cannot create payment or donation buttons as you can with Paypal.

#3 Maximize your Facebook so you an close sells right from your Facebook page. Many of Facebook’s new offerings are still in beta testing but for the most part, provide a method of selling right from a Facebook page. Using this method gives your business layers of options for sales. Sales are the “Life Blood” of your business so enlist and delegate if it is feasible and within your budget.

Tony Robbins, motivational speaker, says that a good sales representative will have compassion, a pleasant personality and the ability to use ego-level energy to get the yeses in the face of the nos.

Also, having an online store to increase sales is vital. Make sure you make money while you sleep and service your clients at anytime and place. Learn More Here

What in the World is Branding?

Creating a Personality Brand and a Corporate Brand

It’s like lions and tigers and bears oh my.

Branding is a term you surely hear when starting a business. Different coaching and consulting agencies tell you to establish your brand, but what does it truly mean? Branding is the process of creating a set of “normals” for your business model or idea. Some items that you commonly think of when the word branding is mentioned are logos, letter head, a website, colors and taglines. These are parts in the branding puzzle. You recognize big brands such as Facebook, Microsoft and Apple. Getting your brand built won’t start at their level, but will start at your level. Your website should contain all of the parts of your branding experience.

Understanding business means having a good clear vision of your personality and corporate brand together as one flowing brand. You, afterall, are your own brand and thus you need to be happy with the unity of your personality and corporate brand. Let’s explore some of the options for branding and how they affect the success of your business now and in the future.

Personality Branding is that flow associated with who you are. For example, if you are what is called a “woo woo” you may prefer the pinks and purples in your personality brand. If you are strick, straight-lined, left-brained, you may want to keep your colors neutral or with a hint of business such as blue-gold, red-gold. Either way, you must have a brand that is cohesive with your likes and the goals of your business.

Getting comfortable with a “Personality Brand” means figuring out who you are and what makes you smile. You can consider things like what type of clothes do you like to wear, what type of speaking personality to you possess and what type of things can you talk about to your prospects which will connect you to them at a deep level. Once you have established your personality brand, then you can branch outward into a corporate brand. Your corporate brand will have a unique life of its own but will tie back into your personality brand.

In deciding your corporate or business brand, consider the method you will connect your two brands. Let’s say you are a jeans and teeshirt kind of lady, or man, your corporate brand could very well be blue and easy flowing, with handwritten type fonts. If your style is business suit then you can go with straight fonts and simply colors for your logos, graphics and other elements of your business marketing strategy.

Remember you want a brand to be sticky. So, rather than jumping out in the marketplace with a brand you can’t keep up with, or sacrificing your personality needs in order to build a brand “they” tell you to build, start from the beginning by knowing you will be happier if you can blend your brands. A good tip is to search Google for brands that speak to you. You can also be alert to brands that you don’t like at all. Your website, business cards, logos, and asset needs should all match.