Creating a Personality Brand and a Corporate Brand
It’s like lions and tigers and bears oh my.
Branding is a term you surely hear when starting a business. Different coaching and consulting agencies tell you to establish your brand, but what does it truly mean? Branding is the process of creating a set of “normals” for your business model or idea. Some items that you commonly think of when the word branding is mentioned are logos, letter head, a website, colors and taglines. These are parts in the branding puzzle. You recognize big brands such as Facebook, Microsoft and Apple. Getting your brand built won’t start at their level, but will start at your level. Your website should contain all of the parts of your branding experience.
Understanding business means having a good clear vision of your personality and corporate brand together as one flowing brand. You, afterall, are your own brand and thus you need to be happy with the unity of your personality and corporate brand. Let’s explore some of the options for branding and how they affect the success of your business now and in the future.
Personality Branding is that flow associated with who you are. For example, if you are what is called a “woo woo” you may prefer the pinks and purples in your personality brand. If you are strick, straight-lined, left-brained, you may want to keep your colors neutral or with a hint of business such as blue-gold, red-gold. Either way, you must have a brand that is cohesive with your likes and the goals of your business.
Getting comfortable with a “Personality Brand” means figuring out who you are and what makes you smile. You can consider things like what type of clothes do you like to wear, what type of speaking personality to you possess and what type of things can you talk about to your prospects which will connect you to them at a deep level. Once you have established your personality brand, then you can branch outward into a corporate brand. Your corporate brand will have a unique life of its own but will tie back into your personality brand.
In deciding your corporate or business brand, consider the method you will connect your two brands. Let’s say you are a jeans and teeshirt kind of lady, or man, your corporate brand could very well be blue and easy flowing, with handwritten type fonts. If your style is business suit then you can go with straight fonts and simply colors for your logos, graphics and other elements of your business marketing strategy.
Remember you want a brand to be sticky. So, rather than jumping out in the marketplace with a brand you can’t keep up with, or sacrificing your personality needs in order to build a brand “they” tell you to build, start from the beginning by knowing you will be happier if you can blend your brands. A good tip is to search Google for brands that speak to you. You can also be alert to brands that you don’t like at all. Your website, business cards, logos, and asset needs should all match.