Videography is Powerful

Many of you (including myself) have been encouraged by Bishop Jakes, Pastor Joel Osteen, Joyce Myers, John Maxwell, Dr. Winston (just to name a few) videos! Although we aren’t physically there with them, their videos have impacted us. Imagine the many lives you can empower with a video? Videography is powerful! I highly recommend it for your small business, ministry and especially a larger corporation. There are many ways to use videos, just to name a few:

  • DVDS
  • Digital Download
  • Youtube Channel
  • Livestream
  • Website Tutorials or Introductions
  • Online Classes
  • Webinars

Again, just to name a few. There are other creative ways to use videos and to increase income for you and your team. Let me share with you that, the attention span is 8 seconds according to The New York Times. Why not capture attention with an eye-catchy and professional video.

See Video Prices

~Bernice Loman

The Greatest Benefits of Email Marketing

Making the Most out of Email Marketing

Don’t stop or stall your email marketing campaign just because you don’t get fast results. It is so important that you understand the basics of email marketing and why the top online business have a high impact marketing campaign in all they do. One of the best ways you can see the power of email marketing is to open your own email and pick the one email that stands out to you. The company that sends out the email to you, is marketing the correct way. They are reaching you, you are opening your email and you enjoy receiving the email. You may encounter doubts and create a million reasons to stop, stall or otherwise ignore email marketing. 

Social media has replaced email marketing for many businesses, but those businesses who stay afloat and thrive, keep up with their customers via email. If you are planning on opening a storefront online, email marketing is important because you can keep up with your clients via email, giving them customer specific sales and specials. If you are a coach, for example, and you run a service business, having an email campaign that gives a steady stream of inspiration to your prospects, can lead them to hire you to coach them.

Email marketing allows you to create and build up what is called a “Sales Funnel”. The funnel is where you divert your prospects and leads. If you have a sales page for a website then you focus the words, graphics and action options toward selling your product. Then, if you don’t close a sale, your prospects still are asked in several manners, to sign up to receive updates form you. This is called “Opting In” and they are then inside of your funnel. From inside of your funnel, they are able to receive hand-crafted messages from you, in their email inbox.

The more emails that go out and are read, the more likely your business is to convert the email to a close or a sale. The email messages will be written in a way to convince the prospect to take action. I have seen many successful email campaigns that make clicking, irresistable. Many professionals still rely only on email to get information, and are slower to embrace social media as a way of marketing. So, to understand your business, understand that email marketing must be written into the flow of your business model from the beginning for your business to reap the benefits of a successful email campaign.

Email Marketing Here

Marketing in a Social Environment

Marketing is Moving a Message to the Masses

We cannot talk about marketing today without discussing the importance of social media marketing to your overall marketing strategy. There are may benefits to having a strong social media strategy, but the #1 benefit is the low cost of this platform. I am sure you use Facebook, probably every day. Even more so, probably more than once per day, ever day of the week. If you, a prospective consumer, are on Facebook, Twitter, LinkedIn, Pinterest and a plethora of other social network sites, then you can now start to see how to use this low cost marketing outlet for your own business.

What is social media?

Social media is simply a term that has been coined over the last 10 years to mean a gathering of people on a website through chats, posts, shares and likes. Facebook has over 1.6 billion registered users and many registered and active users report using Facebook first thing in the morning. With this data at your fingertips, you can now start to apply the lessons in previous blogs, to your overall marketing strategy.

How can I build brand awareness with social media?

Your personality brand, as discussed in previous blog posts, represents who you are inside. It is a natural base for the expansion of your corporate brand so let’s start with your persona as others see it so you can create a winning social strategy right now. The way people see you is the way they see you for a very long time, so make it right.

#1 It’s always a good idea to make your profile picture across social networks, look professional but look like your personal brand. It’s a bd idea to have a picture of your pet or no profile picture at all. When you begin to market your buziness, your prospects are going to check you out left and right. So, have a good smile, and a clear picture for your profile picture.

#2 Keep your message consistent across the social platforms, but don’t over post. It’s so easy to over do it when posting to social media, and this may or may not be true, but keeping your message consistent across all platforms is key. If your message, for example, is on domestic violence awareness and a blog you have just started, you want to focus 90% of your time with marketing that is low-key but marketing still. If you offer a coaching service for $5000 and you are wanting to attract leads and close them on a contract, then you focus your message squarely on “why” your market needs your service, creating 4 posts of value and 1 post of sales.

#3 Try very hard to keep your personal thoughts on politics and contraversial items to a minimun, although we understand this is not easy to do. You want to maximize your marketing so you attract paying clients who want to get you. If you are going on about your disappointment in the world around you, you may attract only persons who are disappointed in the world. Map your positive course and walk toward it every day in grace.

Takeaway Tip: Social Media is practically a free marketing resource. You need the graphic collateral and sample posts to get started so – get started. Map out how you will fashion your posts, write a few samples and create a strategy.

Sales is a Neccessity not a Fringe Benefit

Sales are the Life Blood of your Business

When you are starting a business or are building an already established business, sales are simply a neccessity and not a fringe benefit. In this post we are going to talk about some tools that can help you track your sales quickly and monitor them easily. With every business aspect there are good and bad situations. For example, while you want to keep up with the sales you make by selling products, programs or services, you also want to mitigate chargebacks and refunds, and analyze setbacks and business killers.

We offer to you here, 3 simple strategies for maximizing the process of sales in your company, small or large. Follow these instructions for understanding business, and you will reap instant rewards.

#1 What products, services, programs or benefits do you provide in exchange for money? To sell a product you must have one to sell. Developing your product line up will require some work on your part but it will be worth it in the end. Create a very basic MS Excel spreadsheet with your product names, product id., sales price, discounts (if any) and life-cycle. The clearer you can be on what products you sell, how much they will cost the consumer and your profit on sale, the easier you will make it from January to December with a positive outlook.

#2 What payment processor will you use to collect money? Paypal is the obvious choice for many entrepreneurs who collect money online, but Paypal has a processing fee. Try it out and see if Paypal provides everything your business needs. Square is another company that processes online payments, and offers hardware (a swiper) for you to collect credit and debit card payments at local events. There is one major downfal with square in that you cannot create payment or donation buttons as you can with Paypal.

#3 Maximize your Facebook so you an close sells right from your Facebook page. Many of Facebook’s new offerings are still in beta testing but for the most part, provide a method of selling right from a Facebook page. Using this method gives your business layers of options for sales. Sales are the “Life Blood” of your business so enlist and delegate if it is feasible and within your budget.

Tony Robbins, motivational speaker, says that a good sales representative will have compassion, a pleasant personality and the ability to use ego-level energy to get the yeses in the face of the nos.

Also, having an online store to increase sales is vital. Make sure you make money while you sleep and service your clients at anytime and place. Learn More Here