Making the Most out of Email Marketing
Don’t stop or stall your email marketing campaign just because you don’t get fast results. It is so important that you understand the basics of email marketing and why the top online business have a high impact marketing campaign in all they do. One of the best ways you can see the power of email marketing is to open your own email and pick the one email that stands out to you. The company that sends out the email to you, is marketing the correct way. They are reaching you, you are opening your email and you enjoy receiving the email. You may encounter doubts and create a million reasons to stop, stall or otherwise ignore email marketing.
Social media has replaced email marketing for many businesses, but those businesses who stay afloat and thrive, keep up with their customers via email. If you are planning on opening a storefront online, email marketing is important because you can keep up with your clients via email, giving them customer specific sales and specials. If you are a coach, for example, and you run a service business, having an email campaign that gives a steady stream of inspiration to your prospects, can lead them to hire you to coach them.
Email marketing allows you to create and build up what is called a “Sales Funnel”. The funnel is where you divert your prospects and leads. If you have a sales page for a website then you focus the words, graphics and action options toward selling your product. Then, if you don’t close a sale, your prospects still are asked in several manners, to sign up to receive updates form you. This is called “Opting In” and they are then inside of your funnel. From inside of your funnel, they are able to receive hand-crafted messages from you, in their email inbox.
The more emails that go out and are read, the more likely your business is to convert the email to a close or a sale. The email messages will be written in a way to convince the prospect to take action. I have seen many successful email campaigns that make clicking, irresistable. Many professionals still rely only on email to get information, and are slower to embrace social media as a way of marketing. So, to understand your business, understand that email marketing must be written into the flow of your business model from the beginning for your business to reap the benefits of a successful email campaign.