10 Ways Pastors Can Utilize Sermon

ACCORDING TO THE INTERNET WORLD STATS,

“Over 40% of the world’s population use the internet.” This means there are over 3.6 billion people online.

BUSINESSES HAVE ALREADY CAUGHT ON AND PAY FOR SEO, PAID SEARCH, DIGITAL MARKETING, ETC. However, small ministries are behind on this trend.

Pastors, don’t throw your sermon away. Here’s a few tools to consider.

HOW TO USE YOUR SERMONS TO REACH THE WORLD

  1. Facebook Notes
  2. YouVersion Notes
  3. Blog
  4. Facebook Live Audio
  5. E-book
  6. Audio-Book
  7. Hard-Copy Book
  8. PodCast
  9. Facebook Fram
  10. Snapchat Filter

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Snapchat Geo Filters-Another way to brand

If you are having an upcoming event, have a ministry or business, having a snapchat geo-filter is the way to go! There are “more than 100 million active Snapchat users” so imagine how important it will be to have your name, logo or trademark exposed to over 100 million customers! It’s even more fun at an event! Why not brand your event and have everyone log on Snapchat at your event, take a photo with YOUR FILTER (your brand) and share it with their friends! How cool is that?!!!

“If you target the right locations, your geofilter will interact with highly qualified potential customers — and everyone they know on Snapchat.” For Geofilters, it’s best to submit per day. So if you have a two days event, it’s best to order for two days at once. The filter will last on Snapchat for 24 hours.

Here’s the Graphic Guidelines:

  • Do not use logos or trademarks you don’t own or have authorization to use.
  • No photographs of people.
  • No phone numbers, emails, URLs, Snapcodes, download instructions, social media usernames, or personal information.
  • No hashtags.
  • No lotteries.
  • No more than two lines of non-stylized text.
  • No drug-related content.
  • Be creative and make it visually compelling. Make something that Snapchat users will want to send to their friends.
  • Geofilters are about sharing a location, event, fun effect, or idea and should be something that Snapchat users will want to send to their friends.
  • Don’t cover up too much of the screen.
  • Make sure it’s relevant to the location.
  • Social platform logos are not permitted.
  • Any personal or business Geofilter with political content must include “Geofilter paid for by [insert name of purchaser]” in 40 pixel height and with a shadow background on that text. Examples of political content include political issue advocacy, or promotion of certain political parties and candidates.

No need to worry about creating, Loman Creative Services creates!

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Marketing in a Social Environment

Marketing is Moving a Message to the Masses

We cannot talk about marketing today without discussing the importance of social media marketing to your overall marketing strategy. There are may benefits to having a strong social media strategy, but the #1 benefit is the low cost of this platform. I am sure you use Facebook, probably every day. Even more so, probably more than once per day, ever day of the week. If you, a prospective consumer, are on Facebook, Twitter, LinkedIn, Pinterest and a plethora of other social network sites, then you can now start to see how to use this low cost marketing outlet for your own business.

What is social media?

Social media is simply a term that has been coined over the last 10 years to mean a gathering of people on a website through chats, posts, shares and likes. Facebook has over 1.6 billion registered users and many registered and active users report using Facebook first thing in the morning. With this data at your fingertips, you can now start to apply the lessons in previous blogs, to your overall marketing strategy.

How can I build brand awareness with social media?

Your personality brand, as discussed in previous blog posts, represents who you are inside. It is a natural base for the expansion of your corporate brand so let’s start with your persona as others see it so you can create a winning social strategy right now. The way people see you is the way they see you for a very long time, so make it right.

#1 It’s always a good idea to make your profile picture across social networks, look professional but look like your personal brand. It’s a bd idea to have a picture of your pet or no profile picture at all. When you begin to market your buziness, your prospects are going to check you out left and right. So, have a good smile, and a clear picture for your profile picture.

#2 Keep your message consistent across the social platforms, but don’t over post. It’s so easy to over do it when posting to social media, and this may or may not be true, but keeping your message consistent across all platforms is key. If your message, for example, is on domestic violence awareness and a blog you have just started, you want to focus 90% of your time with marketing that is low-key but marketing still. If you offer a coaching service for $5000 and you are wanting to attract leads and close them on a contract, then you focus your message squarely on “why” your market needs your service, creating 4 posts of value and 1 post of sales.

#3 Try very hard to keep your personal thoughts on politics and contraversial items to a minimun, although we understand this is not easy to do. You want to maximize your marketing so you attract paying clients who want to get you. If you are going on about your disappointment in the world around you, you may attract only persons who are disappointed in the world. Map your positive course and walk toward it every day in grace.

Takeaway Tip: Social Media is practically a free marketing resource. You need the graphic collateral and sample posts to get started so – get started. Map out how you will fashion your posts, write a few samples and create a strategy.

Sales is a Neccessity not a Fringe Benefit

Sales are the Life Blood of your Business

When you are starting a business or are building an already established business, sales are simply a neccessity and not a fringe benefit. In this post we are going to talk about some tools that can help you track your sales quickly and monitor them easily. With every business aspect there are good and bad situations. For example, while you want to keep up with the sales you make by selling products, programs or services, you also want to mitigate chargebacks and refunds, and analyze setbacks and business killers.

We offer to you here, 3 simple strategies for maximizing the process of sales in your company, small or large. Follow these instructions for understanding business, and you will reap instant rewards.

#1 What products, services, programs or benefits do you provide in exchange for money? To sell a product you must have one to sell. Developing your product line up will require some work on your part but it will be worth it in the end. Create a very basic MS Excel spreadsheet with your product names, product id., sales price, discounts (if any) and life-cycle. The clearer you can be on what products you sell, how much they will cost the consumer and your profit on sale, the easier you will make it from January to December with a positive outlook.

#2 What payment processor will you use to collect money? Paypal is the obvious choice for many entrepreneurs who collect money online, but Paypal has a processing fee. Try it out and see if Paypal provides everything your business needs. Square is another company that processes online payments, and offers hardware (a swiper) for you to collect credit and debit card payments at local events. There is one major downfal with square in that you cannot create payment or donation buttons as you can with Paypal.

#3 Maximize your Facebook so you an close sells right from your Facebook page. Many of Facebook’s new offerings are still in beta testing but for the most part, provide a method of selling right from a Facebook page. Using this method gives your business layers of options for sales. Sales are the “Life Blood” of your business so enlist and delegate if it is feasible and within your budget.

Tony Robbins, motivational speaker, says that a good sales representative will have compassion, a pleasant personality and the ability to use ego-level energy to get the yeses in the face of the nos.

Also, having an online store to increase sales is vital. Make sure you make money while you sleep and service your clients at anytime and place. Learn More Here

THINK BIG

There are just too many small business owners who have said the same thing “I offer a quality service/product but they want it for free or a very low price…”. If you are a compassionate business owner with some humanity, you may have been guilty of giving your products or services for a very low price or free. This is a definite way to get burned out. I want to challenge each entrepreneur and/or small business owner to be a BIG business owner in thinking. Expand your thoughts to attract quality customers. Those who know your worth will appreciate it and pay for your knowledge, expertise and time. Know your worth. You may have done years of research to study your craft, years of education which requires late night/morning studies, and so forth. Take all of that into consideration and brand/market yourself/company to attract higher buyers. In fact, think corporation and internationally. The average small business owner gets burned out with servicing consumers. Think of ways on how you can service corporations and international firms that need you.

I have included some steps to consider as a small business owner:
1. Know what’s a good fit for your business
2. Understand what business relationship works for your company. Every person needing your service may not be a good business relationship for you. Learn their work ethic and values and do a comparison.
3. Say no. If you have to lower your price to get a client with no return, say no. Remember, you have financial goals and don’t forget the lights have to stay on.
4. THINK BIG. Most importantly, think BIG. Expand your team and think international! The world is waiting for YOU!

Bernice Loman, MBA
Loman Creative Services
www.lomancreativeservices.com
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